Experiencing Public Relations (eBook, PDF)

International Voices
Redaktion: Bridgen, Elizabeth; Vercic, Dejan

• Format: PDF

Produktbeschreibung

Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 240
• Erscheinungstermin: 28. September 2017
• Englisch
• ISBN-13: 9781351803106
• Artikelnr.: 49354362

Autorenporträt

Elizabeth Bridgen is Principal Lecturer in Public Relations at Sheffield Hallam University, UK. Her research explores the lives of public relations practitioners with a particular focus on gender, diversity, and the impact of technology on working lives. Dejan Ver?i? is Professor and Head of the Department of Communication at University of Ljubljana, Slovenia. His research focusses on globalization and strategic communication. He is a member of the European Communication Monitor (www.communicationmonitor.eu) research team, and since 1994 he has organized BledCom (www.bledcom.com).

Inhaltsangabe

List of figures, List of tables, List of contributors 1.Introduction:
experiencing public relations (Elizabeth Bridgen and Dejan Ver?i?) 2.
Experiencing public relations as an academic discipline: what do scholarly
views and published research tell us? (Alenka Jelen-Sanchez) 3. Dealing in
facts (Howard Nothhaft) 4.Confessions of a public relations practitioner:
hidden life in the open plan office (Paul Willis) 5. Personality in
practice (Sarah Williams) 6. Public relations as 'dirty work' (Elizabeth
Bridgen) 7. The anatomy of a spokesperson in South Africa: sometimes a lie
is kinder than a truth (Ronél Rensburg) 8. 'Can you see me?' Images of
public relations in Babylon (Kate Fitch) 9. Public relations in fiction
(Philip Young) 10. Social media and the rise of visual rhetoric:
implications for public relations theory and practice (Ganga S. Dhanesh)
11. From propaganda to public diplomacy: the Chinese context (Chun-Ju Flora
Hung-Baesecke and Minghua Xu) 12. Influences of postcolonialism over the
understanding and evolution of public relations in Latin America
(Juan-Carlos Molleda, Ana María Suárez Monsalve, Andréia Athaydes, Gabriel
Sadi, Elim Hernández and Ricardo Valencia) 13. Fanning the flames of
discontent: public relations as a radical activity (Øyvind Ihlen) 14.
Subversion practices: from coercion to attraction (Sergei A. Samoilenko)
15. Analysing terrorist use of public relations: ISIS and Al Qaeda (Greg
Simons) 16. Epilogue: How people experience public relations: applying
Martin Buber phenomenology to 'PR tree' (Jordi Xifra) Index