Quantitative research and modeling in finance and economics have a long history going back to Frank Ramsey, mathematician, logician, and economist, who pioneered the application of dynamic models in economics in the 1920s, and to his theory of the Ramsey Tax, which is a rule for apportioning tax rates in a way that raises the maximum tax revenues while impacting the decisions of taxpayers as little as possible. The opposite would be a tax so inefficient that it causes people to avoid doing whatever it is that subjects them to the tax.
These experiments yield valuable insight into economic affairs, but they are only a stepping-stone for others-a starting point for discovery. Foremost among them is locating usable statistical findings to the investment world. Gibbons' intention is not to provide investment advice, it is to provide education. These data are subject to changing results, but that should not diminish their educational value. This is a proactive fusion of business economics and sound social science methods.
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