G. Foxall

Explaining Consumer Choice (eBook, PDF)

• Format: PDF

Produktbeschreibung

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Palgrave Macmillan UK
• Seitenzahl: 256
• Erscheinungstermin: 27. Juni 2007
• Englisch
• ISBN-13: 9780230599796
• Artikelnr.: 45965478

Autorenporträt

GORDON R. FOXALL is Distinguished Research Professor at Cardiff University, UK. He is a graduate of the Universities of Birmingham (PhD business) and Strathclyde (PhD psychology), and holds a higher doctorate of the University of Birmingham (DSocSc). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM), and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).

Inhaltsangabe

What We Have To Explain Coming to Terms with Intentionality Consumer Choice Inside Out Consumer Choice in Process Implications for Marketing Management and Public Policy