Explorations in Critical Studies of Advertising (eBook, ePUB)

Redaktion: Hamilton, James F.; Korin, Ezequiel; Bodle, Robert

• Format: ePub

Produktbeschreibung

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 294
• Erscheinungstermin: 26. Oktober 2016
• Englisch
• ISBN-13: 9781317232971
• Artikelnr.: 46910715

Autorenporträt

James F. Hamilton is the James Kennedy Professor of New Media, Head of the Department of Entertainment and Media Studies, and Director of the New Media Institute at the University of Georgia, USA. Among his published work is Democratic Communications; Formations, Projects, Possibilities (2009) and Alternative Journalism (2009), co-written with Chris Atton. Robert Bodle is an Associate Professor of Communication and New Media Studies at Mount St. Joseph University and Adjunct Professor in the Department of Media, Journalism, and Film at Miami University, USA. He served as Co-Chair of the Internet Rights and Principles Dynamic Coalition at the UN Internet Governance Forum, and as a steering committee member of the IRP coalition since 2010. Ezequiel Korin is a PhD student in the Grady College of Journalism and Mass Communication at the University of Georgia, USA.

Inhaltsangabe

Introduction: Critical Traditions
James F. Hamilton and Robert Bodle
Part I: Critical Political Economy
1. Marketers' Influence on Media: Renewing the Radical Tradition for the
Digital Age
Jonathan Hardy
2. App Advertising: The Rise of the Player Commodity
David Nieborg
3. Recovering Audience Labor from Audience Commodity Theory: Capitalizing
on the Work of Signification
Brice Nixon
4. Contradiction and Crisis: The Political Economy of Promotional
Authenticity
James H. Wittebols
5. Toward a Critical Ecological Theory of Advertising
David Park
Part II: Ideology Critique
6. On the Futility of Advertising Critique: Searching for Alternatives
Olga Fedorenko
7. Art for Fun and Profit: The Political Aesthetics of Advertising
Nicholas Holm
8. Control and the Rhetoric of Interactivity in Contemporary Advertising
Theory and Practice
Chris Miles
9. Captains of Habit Formation: Marketers' Emerging Models of Mind
Anthony Nadler and Lee McGuigan
10. A Critical Theory of Advertising as Surveillance: Algorithms, Big Data,
and Power
Robert Bodle
Part III: Critical Textual Analysis
11. Signification Advertising and Its Evolution
Felip Vidal Auladell
12. Advertising and Photography in a Culture of Photo Sharing
Iben Bredahl Jessen
13. Towards a Critical Advertising Pedagogy: Defying Children's Reasoning
on Advertising
Silke Lissens and Joke Bauwens
Part IV: Critical Discursive/Rhetorical Analysis
14. Mimicry as Analytical Category in Critical Advertising Research
Nils S. Borchers
15. Class and Advertising
Matthew P. McAllister and Anna Aupperle
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