Kory Floyd, Paul Schrodt, Larry A. Erbert, Kristina M. Scharp

Exploring Communication Theory (eBook, PDF)

Making Sense of Us

• Format: PDF

Produktbeschreibung

Continuing its engaging and readable approach, this second edition presents an overview of the major theories within the discipline of communication studies inclusive of the three major paradigms of social scientific, interpretive, and critical.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 426
• Erscheinungstermin: 13. Juni 2022
• Englisch
• ISBN-13: 9781000591026
• Artikelnr.: 63727948

Autorenporträt

Kory Floyd is a professor of communication at the University of Arizona, USA.

Paul Schrodt is the Philip J. and Cheryl C. Burguière's Professor of Communication Studies at Texas Christian University, USA.

Larry A. Erbert is an associate professor of communication at the University of Colorado Denver, USA.

Kristina M. Scharp is an associate professor in the Department of Communication at Rutgers University, USA.

Inhaltsangabe

1. Making Sense of Communication
2. Conceptualizing Communication Theory
3. Communication Theory and Research
4. Signs
Symbols
and Semantics
5. Organizing and Sending Messages
6. Explaining and Understanding Human Behavior
7. Discourse and Change
8. Communication in Developing Relationships
9. Communication in Sustaining Relationships
10. Processes of Persuasion
11. Communication in Organizations
12. Theories of Group and Family Communication
13. Theories of Health Communication
14. Technology and Media Processing
15. Theories of Communication
Culture
and Critique
Glossary