Rupert Sutton

Export & Expand (eBook, ePUB)

8 essential steps to take your business global

• Format: ePub

Produktbeschreibung

Export and Expand covers the 8 essential steps in expanding your business globally. It starts by prioritising export markets; deciding which consumers, shoppers and trade customers to target; researching and contacting the right Go-to-Market partners; product development and branding; building an export team; selling and negotiation; marketing for sell-thru and creating a robust export business plan.

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Produktdetails

• Verlag: Independent Publishing Network
• Seitenzahl: 180
• Erscheinungstermin: 18. Dezember 2018
• Englisch
• ISBN-13: 9781838530617
• Artikelnr.: 56659097

Autorenporträt

Rupert Sutton is a management consultant and entrepreneur who has spent his career in the consumer products industry helping clients enter and expand into new markets across Asia-Pacific and the Middle East. He was previously a senior executive with Nestle.