Amelia Scott

Fake Luxury Market (eBook, ePUB)

Illustrator: Ai / Übersetzer: Ai

• Format: ePub

Produktbeschreibung

"Fake Luxury Market" unveils the extensive world of counterfeit luxury goods, highlighting its significant economic impact and consumer deception.
The book explores how the allure of luxury fuels a market that undermines legitimate businesses and erodes consumer trust.
It dissects the motivations behind consumer demand for fakes, revealing insights into aspirational consumerism and the pursuit of social status.
Readers will learn that the current strategies to combat counterfeiting may be inadequate to protect Economic stability.

The book progresses logically, first establishing the scope of the problem before quantifying the economic losses incurred by luxury brands.
It then examines the psychology of consumers who knowingly purchase counterfeit goods, followed by an investigation into legal frameworks and anti-counterfeiting measures.
Drawing on economic data, legal case studies, and consumer surveys, "Fake Luxury Market" provides a comprehensive analysis.

The book uniquely emphasizes actionable strategies for businesses, policymakers, and consumers, proposing a multifaceted approach that includes stricter enforcement and consumer education.

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Produktdetails

• Verlag: Publifye
• Seitenzahl: 73
• Erscheinungstermin: 24. Februar 2025
• Englisch
• ISBN-13: 9788235216496
• Artikelnr.: 73575940