Contemporary culture is packed with fantasy and science fiction storyworlds extending across multiple media platforms. This book explores the myriad ways in which imaginary worlds use media like films, novels, videogames, comic books, toys and increasingly user-generated content to captivate and energise contemporary audiences.
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"Exploring the diverse nature of transmedia storytelling, Colin B Harvey places affect and memory at the very heart of his approach. It's a decision that pays dividends, generating new taxonomies and fresh understandings via an impressive series of examples. Drawing on his experience as a licensed tie-in creator, Harvey seamlessly integrates scholarship, creative vitality and industry knowledge. Fantastic Transmedia lives up to its title: this is a great book." - Matt Hills, Aberystwyth University, UK