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The book highlights how the signs of fashion showcase stories, hybridations, forms of feeling, from the classics of fashion in cinema, to fashion as cultural tradition in the global world, to digital media. Based on a strong socio-semiotic method (Barthes, The Language of Fashion is the main reference), the book crosses some of the main aspects of the contemporary culture of the clothed body: from time and space, to gender, to fashion as cultural translation, to the narratives included in the media convergence of our age. According to Jurji Lotman, fashion introduces the dynamic principle into…mehr
The book highlights how the signs of fashion showcase stories, hybridations, forms of feeling, from the classics of fashion in cinema, to fashion as cultural tradition in the global world, to digital media. Based on a strong socio-semiotic method (Barthes, The Language of Fashion is the main reference), the book crosses some of the main aspects of the contemporary culture of the clothed body: from time and space, to gender, to fashion as cultural translation, to the narratives included in the media convergence of our age. According to Jurji Lotman, fashion introduces the dynamic principle into seemingly inert spheres of the everyday. Fashion's unexpected function of overturning received meaning is conveyed through its collocation within the dynamic storehouse of what Lotman calls the "sphere of the unpredictable." In this horizon, the concept of fashion as a worldly system of sense (Benjamin) generates different "worlds" through its signs.
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Autorenporträt
Patrizia Calefato is Professor at the Università degli studi di Bari "Aldo Moro", Italy, where she teaches sociology of culture and communication.
Inhaltsangabe
Introduction: Fashion as Cultural Translation in the Hyperconnected World Supplement to the Introduction: Fashion, the Hyperconnected World and Coronavirus 1. Time 2. Spaces 3. Fashion as Cultural Tradition: Italian Style 4. Fashion as Cultural Translation 5. Clothed Bodies 6. The Body as Text 7. Humans and Beyond 8. Fashion and the 'Second Nature' 9. Fashion, Communication and Converging Media 10. Fashion Narratives in Visual Culture Conclusions: Fashion as an Idea about the Future References Index.
Introduction: Fashion as Cultural Translation in the Hyperconnected World Supplement to the Introduction: Fashion, the Hyperconnected World and Coronavirus 1. Time 2. Spaces 3. Fashion as Cultural Tradition: Italian Style 4. Fashion as Cultural Translation 5. Clothed Bodies 6. The Body as Text 7. Humans and Beyond 8. Fashion and the 'Second Nature' 9. Fashion, Communication and Converging Media 10. Fashion Narratives in Visual Culture Conclusions: Fashion as an Idea about the Future References Index.
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