Rosy Boardman, Rachel Parker-Strak, Claudia E. Henninger

Fashion Buying and Merchandising (eBook, PDF)

The Fashion Buyer in a Digital Society

• Format: PDF

Produktbeschreibung

This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing and computer-aided design.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 240
• Altersempfehlung: ab 12 Jahre
• Erscheinungstermin: 10. Mai 2020
• Englisch
• ISBN-13: 9780429868986
• Artikelnr.: 59421812

Autorenporträt

Rosy Boardman is a Lecturer in Fashion Business at the University of Manchester, teaching on both the Fashion Buying & Merchandising and Fashion Marketing programmes. Her research focuses on digital strategy and innovation in the retail industry. Rosy worked as both a fashion buyer and marketing assistant prior to her career as a lecturer.

Rachel Parker-Strak is Academic Lead and a Lecturer in Fashion Buying & Merchandising at the University of Manchester. Her teaching and research focus on fashion product development and buying and merchandising. Prior to joining academia, Rachel's industry career was in product development positions for a UK-based womenswear brand.

Claudia E. Henninger is a Lecturer in Fashion Marketing & Management at the University of Manchester with a research interest in sustainable fashion and the circular economy. Her research is published in internationally renowned journals.

Inhaltsangabe

1 The evolution of fashion buying and merchandising
2 Fashion buying and merchandising roles and responsibilities in the 21st century
3 The influence of technology on fashion buying and merchandising
4 The buying cycle and critical path
5 Range review
6 Research and planning
7 Range development
8 Sourcing and negotiation
9 Range finalisation
10 Manufacturing
11 Allocation and distribution
12 Retail sales
13 The impact of sustainability on fashion buying and merchandising
14 The future of fashion buying and merchandising