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The Academy Awards' red-carpet is the most prominent fashion show in media culture. Fashion on the Red Carpet investigates the historical liaison between Hollywood and fashion institutions, to describe how public relations campaigns and the media articulate fashion discourses around the Oscars. The power-shift towards television, the emergence of celebrity culture, the post-war reactivation of transatlantic trade, the growth of fashion journalism, and the increasing circulation of designer names in the media, are converging factors leading to the institutionalisation of the red-carpet as a…mehr

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Produktbeschreibung
The Academy Awards' red-carpet is the most prominent fashion show in media culture. Fashion on the Red Carpet investigates the historical liaison between Hollywood and fashion institutions, to describe how public relations campaigns and the media articulate fashion discourses around the Oscars. The power-shift towards television, the emergence of celebrity culture, the post-war reactivation of transatlantic trade, the growth of fashion journalism, and the increasing circulation of designer names in the media, are converging factors leading to the institutionalisation of the red-carpet as a fashion event in its own right.Departing from archival sources, and tracing discourses of fashion, stardom, and celebrity surrounding Hollywood and the Oscars, this fascinating book explains how the red-carpet became a marquee for the endorsement of high-end fashion brands.

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Autorenporträt
Elizabeth Castaldo Lundén is a Fulbright Scholar and Sweden America Foundation Research Fellow at the School of Cinematic Arts of the University of Southern California. In 2024, Elizabeth was one of the receipients of the Rettig Prize 2024 (Rettigska Priset) from the Royal Swedish Academy of Letters, History and Antiquities for her research on the fashion industry and the working functions of the film medium and on social analysis in relation to fashion, film and television media.