Gwyneth Moore

Fashion Promotion (eBook, ePUB)

Building a Brand Through Marketing and Communication

• Format: ePub

Produktbeschreibung

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.

From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.

The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 168
• Erscheinungstermin: 14. Januar 2021
• Englisch
• ISBN-13: 9781350230651
• Artikelnr.: 60752826

Autorenporträt

Gwyneth Moore is a lecturer in Fashion Promotion at the University of South Wales, UK. She has worked for more than 15 years in the design, communications and media industries, managing a variety of campaigns that have included public relations, marketing, social media and design disciplines.

Inhaltsangabe

1. Industry and Context Globalization and Market Changes Digital Disruption
Retail - Pureplay to Omnichannel Customer-Centric Communications 2.
Marketing Understanding the Customer Brand Identity Omnichannel Marketing
Data and Analytics 3. Media and PR Media Landscape Product Launches,
Experiential and Fashion Shows Building Influencer Relations Creating
Content for Multi-Channel Distribution 4. Creating the Vision Photography
and Film Styling and Visual Merchandising Curation and Visual Platforms
Illustration and Graphics 5. Fashion Future A Changing Industry Mobile
Fashion VR/AR - The New Fashion Experience The Future 6. Collaboration and
Connection Working with Other Industries Peer Influence Sharing Economy