Fashion Trends and Forecasting (eBook, ePUB)

The Fashion Futurists' Toolkit
Redaktion: Hur, Eunsuk; Westland, Stephen; Hemingray, Caroline

• Format: ePub

Produktbeschreibung

Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. This text is recommended and core reading for students studying Fashion Forecasting, Fashion Buying and Fashion Marketing.

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Produktdetails

• Verlag: Taylor & Francis
• Erscheinungstermin: 17. März 2025
• Englisch
• ISBN-13: 9781040312186
• Artikelnr.: 73144262

Autorenporträt

Eunsuk Hur is Lecturer and Researcher in sustainability and future studies at the University of Leeds, UK, and former trend forecaster. Caroline Hemingray is Associate Professor in Fashion Marketing and Colour in the School of Design, University of Leeds, UK. Stephen Westland is Professor of Colour Science and Technology in the School of Design, University of Leeds, UK.

Inhaltsangabe

Part 1: Macro trends - Fashion lifestyle forecasting & strategic directions
1. Fashion futurists' toolkit: Introduction to trend research and the role
of trend forecasting 2. Revealing the sociocultural approach used by trend
forecasting agencies in Paris: An anthropological study 3. Macro
environment analysis and fashion lifestyle trends 4. Forecasting
sustainable fashion futures: Backcasting and scenario planning strategies
Part 2: Micro trends - Forecasting colour, textiles and fashion design 5.
Collaborative fashion forecasting: Integrating demand and supply chain
forecasting into the fashion industry 6. Colour forecasting: A data-driven
approach to identifying "colour futures" 7. Trends in yarns, fabrics and
materials 8. Fashion designers' tools for forecasting trends Part 3:
Fashion trend forecasting - The future 9. Trend forecasting in virtual
worlds 10. The future of fashion forecasting 11. Forecasting industry
practices: Fashion futurists' careers