Eundeok Kim, Ann Marie Fiore, Alice Payne, Hyejeong Kim

Fashion Trends (eBook, ePUB)

Analysis and Forecasting

• Format: ePub

Produktbeschreibung

In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept.

This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms.

With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles.

Key topics
- The characteristics of an innovation
- The influence of consumer groups
- Long- and short-term fashion forecasting
- Sociocultural factors and their influence on trends
- Fashion professionals' roles in creating and supporting trends
- Consumer and industry trends accelerating product innovation and diffusion
- Changing trend forecasting formats
- The influence of trend forecasting on business decisions

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 184
• Erscheinungstermin: 14. Januar 2021
• Englisch
• ISBN-13: 9781350099029
• Artikelnr.: 60857624

Autorenporträt

Eundeok Kim is a Professor in the Jim Moran College of Entrepreneurship at Florida State University, USA.

Inhaltsangabe

Introduction References 1. The Basics of Fashion Trends and Forecasting
Objectives Introduction to Fashion Trend Terminology Fashion Trends in
Context The Framework for Fashion Change Introduction to Fashion
Forecasting Terminology Historical Overview of Fashion Forecasting Chapter
Summary and Key Terms Questions for Review and Discussion Suggested
Readings References 2. Consumers' Role in Fashion Adoption Objectives The
Innovation Adoption Process Factors Influencing the Rate of Adoption:
Attributes of the Innovation Factors Influencing the Rate of Adoption:
Consumer Adopter Categories Chapter Summary and Key Terms Questions for
Review and Discussion Suggested Readings References 3. The Process and
Methods of Fashion Trend Analysis and Forecasting Objectives The Process of
Fashion Trend Analysis and Forecasting The Methods of Fashion Trend
Analysis and Forecasting Future of Fashion Forecasting Chapter Summary and
Key Terms Questions for Review and Discussion Suggested Readings References
4. The Role of Fashion Industry Professionals in Trend Development and
Forecasting Objectives The Role of Fashion Industry Professionals in
Creating and Supporting Trends The Role of Developers, Gatekeepers, and
Promoters Forecasting as an Integrated Process Chapter Summary and Key
Terms Questions for Review and Discussion Suggested Readings References 5.
Consumer and Industry Accelerators of Fashion Innovations and Diffusion
Objectives The Style-Confident Consumer Industry Technology Trends that
Accelerate Product Innovation and Diffusion Industry Technology Trends that
Accelerate Consumer-Inspired Product Innovation Digital Technology that
Facilitates Opinion Leadership and Innovation Diffusion Chapter Summary and
Key Terms Questions for Review and Discussion Suggested Readings References
6. Social Responsibility and Sustainability Related to Fashion Trends and
Forecasting Objectives Definitions of Social Responsibility and
Sustainability Increased Waste Due to Rapid Diffusion of Innovation The
Influences of Social Responsibility and Sustainability on Fashion Trends
Cost Issues Associated with Environmental Improvements and Programs to
Encourage Socially Responsible Firms Chapter Summary and Key Terms
Questions for Review and Discussion Suggested Readings References 7.
Formats of Trend Forecasts and the Influences of Trend Forecasting on
Business Decisions Objectives Formats of Trend Forecasts The Influences of
Trend Forecasting on Business Decisions Chapter Summary and Key Terms
Question for Review and Discussion Suggested Readings References