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  • Format: ePub

What to wear? We ask ourselves this question every morning. And we answer: it would be nice to have something new. Today, 80 billion items of clothing are produced in the world every year, and one in six people on the planet is employed in this industry. Yes, the fashion industry has traditionally relied on human, natural and intellectual resources, but in recent decades, as fast fashion, globalization and revolutionary technologies have unfolded, the abuse of all these resources has exploded. We desperately need a new, humanistic, fashion concept, says renowned journalist Dana Thomas. Thomas…mehr

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Produktbeschreibung
What to wear? We ask ourselves this question every morning. And we answer: it would be nice to have something new. Today, 80 billion items of clothing are produced in the world every year, and one in six people on the planet is employed in this industry. Yes, the fashion industry has traditionally relied on human, natural and intellectual resources, but in recent decades, as fast fashion, globalization and revolutionary technologies have unfolded, the abuse of all these resources has exploded. We desperately need a new, humanistic, fashion concept, says renowned journalist Dana Thomas. Thomas has traveled the world in search of visionary designers and companies that bring positive momentum to the fashion industry by reviving traditional crafts and introducing cutting-edge sustainable manufacturing techniques. In the book, she describes many cutting-edge developments, including 3D printed clothing, sustainable denim production, recycling, hyper-localism, and even lab-grown materials. Among pioneering companies, Thomas identifies humble local manufacturers, Silicon Valley visionaries, and world-famous fashion houses such as Stella McCartney, Levi's and Rent the Runway. The author tells in a fascinating and emotional way about meetings with their representatives, their ideas and achievements. Thomas is convinced that we are too careless with our clothes. Her book encourages each of us to think carefully when answering the question of what to wear.

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