Nawal K. Taneja

Fasten Your Seatbelt: The Passenger is Flying the Plane (eBook, PDF)

• Format: PDF

Produktbeschreibung

This book firstly examines customer behaviour and how to address it. Secondly, it discusses the required changes on the part of airline management not only to think boldly, but also to execute courageously and relentlessly, ground-breaking strategies to fly ahead of their customers. As with Taneja's previous books, the primary audience continues to be senior level practitioners within the global airline industry.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 262
• Erscheinungstermin: 9. Januar 2018
• Englisch
• ISBN-13: 9781351936989
• Artikelnr.: 50917146

Autorenporträt

Nawal K. Taneja has more than 30 years of experience in the airline industry. As a practitioner, he has worked for and advised major airlines and airline-related businesses worldwide in the areas of strategic and tactical planning. In academia, he has served as Professor and Chairman of the Aerospace Engineering and Aviation Department at the Ohio State University, and an Associate Professor in the Flight Transportation Laboratory of the Department of Aeronautics and Astronautics of the Massachusetts Institute of Technology. On the government side, he has advised civil aviation authorities in public policy areas such as airline liberalization, air transportation bilateral and multilateral agreements, and the management and operations of government-owned airlines.

Inhaltsangabe

Contents: Introducing the new pilots
Taking a bird's eye view of the landscape
Designing viable business models
Renovating and innovating products
Pricing for mutual benefit
Exploiting distribution diversity
Developing truly integrated alliances
Managing the new pilots
List of Abbreviations
Index
About the Author
Index.