Why is this issue so important? Taking into account that the recent period of stable world economic growth has in large part been driven by the availability of cheap labour in China, which produces much of the goods that keep the retail tills ringing elsewhere in the world, the issue of China's rising obesity is an issue of potentially global economic significance. Consider a scenario just a few years down the line, where there are so many overweight urban Chinese, suffering from obesity-related illness, that the government, in order to pay for increased healthcare treatments, has to raise the levels of income and other tax to pay for this huge and continual expense.
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