John Smythe, Ruth Saunders

Female Entrepreneurs (eBook, PDF)

The Secrets of Their Success

• Format: PDF

Produktbeschreibung

This book reveals the secrets of success of fifty-two female entrepreneurs and outlines wisdom and insights to inspire budding entrepreneurs to take the leap and offer practical advice on what to think about when setting your business up for success.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 316
• Erscheinungstermin: 3. April 2020
• Englisch
• ISBN-13: 9780429808142
• Artikelnr.: 59075843

Autorenporträt

John Smythe spent his early career in corporate and government relations and then set up a pioneering leader and employee engagement consultancy, SmytheDorwardLambert. He has three books to his credit: The Velvet Revolution at Work, The CEO: The Chief Engagement Officer and Corporate Reputation: Managing the New Strategic Asset.

Ruth Saunders uses her thirty years of experience as a strategy consultant at McKinsey & Co, marketer at P&G, advertising planner at Saatchi & Saatchi and market researcher at Mars Inc. to help clients develop, to get board buy-in and to implement innovative marketing strategies that deliver tangible business growth. She is author of Marketing in the Boardroom and is a trainer, speaker and coach.

Inhaltsangabe

About the Authors
Prologue
Chapter One - Why this book? Chapter Two - Getting Started
Chapter Three - Discovering and honing your business idea
Chapter Four - Building the confidence to take the first steps
Chapter Five - Surrounding yourself with the right people
Chapter Six - Scaling up a business to be successful
Chapter Seven - Failure comes with the territory
Chapter Eight - Embracing the natural advantages that women have
Chapter Nine - Overcoming the natural challenges that women face
Chapter Ten - Making work work around life: The personal agenda
Chapter Eleven - Making Work Work for Women: The Female Agenda
Chapter Twelve - Yes
She Can: Authors' reflections
Appendix: interviewee biographies
Index