Authoritatively written and lavishly illustrated, Fender Stratocaster® 70 Years is the officially licensed anniversary celebration of this legendary guitar. Ever present in the music world, the Fender Stratocaster® guitar is also an icon of popular culture, its attractive lines and innovative features as forward-looking today as they were when Leo Fender introduced the guitar to the world in 1954. In Fender Stratocaster® 70 Years, musician and guitar historian Dave Hunter traces Stratocaster® guitars across seven decades and into the present, beginning with Leo Fender's triumph of mid-century design originating in his modest shop in Fullerton, California. From there, Hunter explores:
- Groundbreaking features of the new design in the context of the contemporary guitar market and Fender's existing Telecaster® guitar.
- The Stratocaster's solidbody three-pickup configuration, "tremolo" bridge, bolt-on neck, and contoured body, as well as the roles that country pickers played in the guitar's early development.
- Design improvements undertaken throughout the Stratocaster's first decade, such as the introduction of a rosewood fingerboard and Custom Color options to complement the initial Sunburst finish.
- CBS's 1965 acquisition of Fender and its effects on company culture and the Stratocaster, as well as the 1985 acquisition of Fender spearheaded by a group of employees.
- The creation of the Fender Custom Shop and that elite group's relationship to the Stratocaster over the years.
- Fender's forward-thinking combination of vintage specs and materials with modern features in Stratocaster guitars that offer classic styling and current conveniences.
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