Festival and Events Management (eBook, ePUB)

Redaktion: Yeoman, Ian; Mcmahon-Beattie, Una; Drummond, Siobhan; Ali-Knight, Jane; Robertson, Martin

• Format: ePub

Produktbeschreibung

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management

Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 448
• Erscheinungstermin: 14. Juni 2012
• Englisch
• ISBN-13: 9781136403460
• Artikelnr.: 38267506

Autorenporträt

Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon-Beattie

Inhaltsangabe

Foreword by Peter Irvine, Director of Unique Events, Edinburgh: Festivals,
events and the cultural experience: Arts, leisure & cultural concepts
(Ali-Knight, Robertson); An overview of events management (Jones, Morgan,
Salem); Festivals, events & the destination (Derret) - Managing the arts,
culture and leisure experience: Event design and management (James and
Brown); Visitor management for festival and events (Yeoman, Robertson,
McMahon-Beattie); Service quality and managing your people (Drummond and
Anderson); The implications and process of using IT within events
organisations (Knox) -Marketing, revenue and retail operations: Events and
detination dynamic (Robertson, Wardrop); Marketing information for the
events industry (Wood); Merchandising and Retail (Doyle); Festival and
events catering operations (Fields, Stansbie); Principles and applications
in ticketing and reservations management (Beaven, Laws)- Policies and
strategies of art and leisure event management; Politics, public policy and
the destination (Hall, Rusher); Events management in the context of New
Zealand's art, leisure and cultural sectors (Harrison, McDonald); The
economics and evaluation of festival and events (Carlsen); A strategic
approach for the use of sponsorship in the events industry (Masterman); The
behavioural aspects of financial management (Raj); Risk and decision making
in event management (Laybourn) - Case studies and contemporary issues of
arts and leisure festivals and events: Social and environmental impacts -
attitudes of visitors and residents to the impacts of the 2001 Sidmouth
International Festival (Mason, Beaumont-Kerridge); Wine tourism events
(Novelli); Edinburgh's winter festivals (Wardrop, Robertson); Sponsorship,
funding and strategic function - Carling festival and V-festival (Raj,
Walters); The Anglesey Sea symposium (Matthews); A critical examination of
Sydney's 2000 Olympic Games (Waitt); Index