Finola Kerrigan

Film Marketing (eBook, ePUB)

• Format: ePub

Produktbeschreibung

The role of the film marketer is both vital and challenging. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like the first edition, this book takes a socio-cultural as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. It addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade.

This is the original film marketing text which no interested film or marketing student should be without.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 200
• Erscheinungstermin: 20. Juli 2017
• Englisch
• ISBN-13: 9781317747048
• Artikelnr.: 48838621

Autorenporträt

Finola Kerrigan is Reader in Marketing and Consumption at Birmingham Business School, University of Birmingham.

Inhaltsangabe

Chapter 1
Introduction Chapter 2
The Origins and Development of the Film Industry Chapter 3
Market Research in the Film Industry Chapter 4
The Film Marketing Mix Chapter 5
Bringing the consumer in Chapter 6
Traditional Film Marketing Materials Chapter 7
Consumer Selection of Films Chapter 8
Critical reception Chapter 9
Distribution Chapter 10
Marketing through film Chapter 11
Conclusions References