Through extensive research, the authors illuminate the connection between personality traits and entrepreneurial success, particularly risk-taking propensity. They uncover the complex interplay between personal traits and the social environment, highlighting societal constructs that impede entrepreneurial potential.
While research on entrepreneurial personalities has grown, understanding sociological impediments remains limited. This book bridges the gap, offering a comprehensive analysis of the multifaceted challenges entrepreneurs face. It equips readers with strategies to navigate complexities and foster innovation.
This transformative book unveils the barriers hindering entrepreneurial innovation, unlocking the psychological and sociological obstacles. It is a must-read for aspiring entrepreneurs, professionals, researchers, and policymakers seeking to harness SME potential for a prosperous future.
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