Flagship Marketing (eBook, ePUB)

Concepts and places
Redaktion: Kent, Tony; Brown, Reva

• Format: ePub

Produktbeschreibung

This book is focused on the increasing diversity of flagships and the ways in which they can create showcases in people's lives. This unique volume will be of interest across many disciplines including marketing, visual culture, design and urban studies.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 240
• Erscheinungstermin: 14. März 2009
• Englisch
• ISBN-13: 9781134076680
• Artikelnr.: 38248546

Autorenporträt

Tony Kent is Reader in Marketing at the University of the Arts, London. Reva Brown was the Professor of Management Research at Oxford Brookes University.

Inhaltsangabe

Introduction
Tony Kent and Reva Brown
Chapter 1 Concepts of flagships
Tony Kent
Chapter 2 A classification approach to flagship stores
Bill Webb
Chapter 3 Emotion and identity in flagship design
Hilary Collins
Chapter 4 Virtual flagships and sociable media
Richard Coyne
Mark Wright
James Stewart and Henrik Ekeus
Chapter 5 The flagship store: the luxury fashion retailing perspective
Christopher Moore and Anne-Marie Doherty
Chapter 6 Flagship shopping centres
Charles Dennis
Chapter 7 From dome to dome' - exploring cultural flagships and their contribution to achieving regeneration goals
Debi Hayes
Chapter 8 A Cultural Quarter Flagship; The Museumsquartier
Vienna
Simon Roodhouse
Chapter 9 The department store: the metropolitan flagship in national networks of fashion consumption
Bronwen Edwards
Chapter 10 Wynn Las Vegas: a flagship destination resort
Nicky Ryan
Chapter 11 High-end 'factory outlets': new showcases of German carmakers
Dion Kooijman
Chapter 12 What is a flagship supermarket? An analysis of supermarket flagships in a design context
Audrey Kirby
Chapter 13 Virtual flagships
Tim Jackson
Afterword
Tony Kent