Jason Fincanon

Flash Advertising (eBook, PDF)

Flash Platform Development of Microsites, Advergames and Branded Applications

• Format: PDF

Produktbeschreibung

>Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 289
• Erscheinungstermin: 12. Oktober 2012
• Englisch
• ISBN-13: 9781136023705
• Artikelnr.: 38245224

Autorenporträt

A senior interactive developer with Branded News Worldwide, one of the nation's largest interactive advertising agencies, Jason is a computer animation graduate from The Art Institute of Dallas. He has used Flash, Flex and ActionScript over the past 11 years building interactive/online advertising and advergaming. Clients whose projects I have worked on include names such as Patrón Tequila, GameStop, Hyundai, Fruit of the Loom, National Pork Board, Travelocity, Florida Department of Citrus and Nokia. Outside of work, Jason enjoys creating experiments with Flash, playing his guitars and video games and most of all, spending time with his family. Jason maintains two Flash-related blogs: The FlashCanon (http://flash.fincanon.com) addresses an array of Flash topics, and The FlashCanon Lab (http://lab.fincanon.com) offers a collection of his Flash experiments.

Inhaltsangabe

Flash advertising overview
Designing campaigns
Preparing and building ads
Forms and data
File optimization
Third party rich media technologies
Trafficking and tracking your ads
Designing the site
Preparing and building microsites
Driving traffic to the site
What is AIR?
Designing the application
Data, files and user interaction
Connectivity
Classes

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Flash advertising overview; Designing campaigns; Preparing and building ads; Forms and data; File optimization; Third party rich media technologies; Trafficking and tracking your ads; Designing the site; Preparing and building microsites; Driving traffic to the site; What is AIR?; Designing the application; Data, files and user interaction; Connectivity; Classes