Fly By: Stories of CEOs Finding Their International Inspiration dives into seven origin stories of founder CEOs discovering successful business ideas and practices abroad. This book showcases the different ways inspiration may strike to take a business to the next level and the various blindsides (and solutions) that can come from all directions. You will read about:
- Dietrich Mateschitz, CEO of Red Bull, and his discovery that led to the world's bestselling energy drink
- Howard Schultz's visits to Seattle and Milan, and how espresso bars in Italy transformed Starbucks
- David Chang's stint in Japan that leveled up his love of ramen and served as his foundation to start Momofuku
Fly By is a must-read for entrepreneurs, business students, and anyone interested in learning from the best that came before them. This is your call to get internationally inspired and start ventures that can shape industries and change the world!
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