George Kamberelis, Greg Dimitriadis

Focus Groups (eBook, PDF)

From structured interviews to collective conversations

• Format: PDF

Produktbeschreibung

Focus Groups: From Structured Interviews to Collective Conversations is a conceptual and practical introduction to focus group. As the title indicates, focus groups traditionally encompass a wide range of discursive practices. These span from formal structured interviews with particular people assembled around clearly delimited topics to less formal, open-ended conversations with large and small groups that can unfold in myriad and unpredictable ways.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 128
• Erscheinungstermin: 4. Februar 2013
• Englisch
• ISBN-13: 9781135069629
• Artikelnr.: 38263215

Autorenporträt

George Kamberelis is a Wyoming Excellence Chair of Literacy Education at the University of Wyoming. Greg Dimitriadis is Professor of Educational Leadership and Policy at the Graduate School of Education, University of Buffalo, The State University of New York.

Inhaltsangabe

1. Focus Groups: A Brief and Incomplete History 2. Multiple, Interrelated
Functions of Focus Group Work 3. Key Affordances of Focus Group Research 4.
Fundamental Elements of Effective Focus Group Research Practice 5.
Contemporary Dilemmas and Horizons of Focus Group Research 6. Epilogue