You won't know if platforms are still relevant in a couple of years. If you live long enough, you probably remember that almost everyone was on Friendster and MySpace. But right now, both platforms are non-existent. Second, you don't know what changes the platform will make in the future and how it will affect your business.
Therefore, instead of building a sandcastle, we recommend making a stone castle, which consists of creating a website where you can generate traffic and monetize it of your own free will. Whereas for the social media platform, you can treat it as your marketing platform. So you can create awareness of your brand, generate communication with your audience and generate traffic to your website.
When you are done reading this book, you will have gained a lifetime of experience in just a few short hours. The stories are interesting to follow, and the challenging concepts have been made easy to understand. So get ready to broaden your horizons and adjust your expectations because you are in for one hell of a ride!
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