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This book analyses the growing demand for food and wine tourism experiences by Chinese visitors. Presenting case examples from the Asia-Pacific region and also Europe, the volume investigates the strategic directions adopted to guide destination development and marketing initiatives.

Produktbeschreibung
This book analyses the growing demand for food and wine tourism experiences by Chinese visitors. Presenting case examples from the Asia-Pacific region and also Europe, the volume investigates the strategic directions adopted to guide destination development and marketing initiatives.


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