In virtually every decision, a pharmaceutical executive considers some type of forecast
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Autorenporträt
Arthur G. Cook
Inhaltsangabe
Introduction. The Past and the Present: The inaccuracy of forecasting Forecasting in the pharmaceutical industry The present state: influences across functions The time horizon for the forecast In summary. The Forecasting Process: Define the forecast Select a forecast method Enable analytic insights Present the results Final considerations. New Product Forecasting: Tools and methods New product forecast algorithm Modeling the market Forecasting the product Converting patient to revenue Final considerations. In-Market Forecasting: In-market product forecast algorithm Trending historical data Applying the effects of ex-trend events Converting trended data into forecast outputs Final considerations. Thoughts for the Future: Era of revitalization Create stories, not spreadsheets Hire a science fiction writer Holistic forecasting. References. Appendices: Spreadsheets paper over real problems Forecast techniques Case study Case study suggested solutions. Index.
Contents: Introduction. The Past and the Present: The inaccuracy of forecasting; Forecasting in the pharmaceutical industry; The present state: influences across functions; The time horizon for the forecast; In summary. The Forecasting Process: Define the forecast; Select a forecast method; Enable analytic insights; Present the results; Final considerations. New Product Forecasting: Tools and methods; New product forecast algorithm; Modeling the market; Forecasting the product; Converting patient to revenue; Final considerations. In-Market Forecasting: In-market product forecast algorithm; Trending historical data; Applying the effects of ex-trend events; Converting trended data into forecast outputs; Final considerations. Thoughts for the Future: Era of revitalization; Create stories, not spreadsheets; Hire a science fiction writer; Holistic forecasting. References. Appendices: Spreadsheets paper over real problems; Forecast techniques; Case study; Case study suggested solutions. Index.
Introduction. The Past and the Present: The inaccuracy of forecasting Forecasting in the pharmaceutical industry The present state: influences across functions The time horizon for the forecast In summary. The Forecasting Process: Define the forecast Select a forecast method Enable analytic insights Present the results Final considerations. New Product Forecasting: Tools and methods New product forecast algorithm Modeling the market Forecasting the product Converting patient to revenue Final considerations. In-Market Forecasting: In-market product forecast algorithm Trending historical data Applying the effects of ex-trend events Converting trended data into forecast outputs Final considerations. Thoughts for the Future: Era of revitalization Create stories, not spreadsheets Hire a science fiction writer Holistic forecasting. References. Appendices: Spreadsheets paper over real problems Forecast techniques Case study Case study suggested solutions. Index.
Contents: Introduction. The Past and the Present: The inaccuracy of forecasting; Forecasting in the pharmaceutical industry; The present state: influences across functions; The time horizon for the forecast; In summary. The Forecasting Process: Define the forecast; Select a forecast method; Enable analytic insights; Present the results; Final considerations. New Product Forecasting: Tools and methods; New product forecast algorithm; Modeling the market; Forecasting the product; Converting patient to revenue; Final considerations. In-Market Forecasting: In-market product forecast algorithm; Trending historical data; Applying the effects of ex-trend events; Converting trended data into forecast outputs; Final considerations. Thoughts for the Future: Era of revitalization; Create stories, not spreadsheets; Hire a science fiction writer; Holistic forecasting. References. Appendices: Spreadsheets paper over real problems; Forecast techniques; Case study; Case study suggested solutions. Index.
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