Arthur G. Cook

Forecasting for the Pharmaceutical Industry (eBook, PDF)

Models for New Product and In-Market Forecasting and How to Use Them

• Format: PDF

Produktbeschreibung

In virtually every decision, a pharmaceutical executive considers some type of forecast

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 160
• Erscheinungstermin: 28. November 2017
• Englisch
• ISBN-13: 9781351158152
• Artikelnr.: 50402078

Autorenporträt

Arthur G. Cook

Inhaltsangabe

Introduction. The Past and the Present: The inaccuracy of forecasting
Forecasting in the pharmaceutical industry
The present state: influences across functions
The time horizon for the forecast
In summary. The Forecasting Process: Define the forecast
Select a forecast method
Enable analytic insights
Present the results
Final considerations. New Product Forecasting: Tools and methods
New product forecast algorithm
Modeling the market
Forecasting the product
Converting patient to revenue
Final considerations. In-Market Forecasting: In-market product forecast algorithm
Trending historical data
Applying the effects of ex-trend events
Converting trended data into forecast outputs
Final considerations. Thoughts for the Future: Era of revitalization
Create stories, not spreadsheets
Hire a science fiction writer
Holistic forecasting. References. Appendices: Spreadsheets paper over real problems
Forecast techniques
Case study
Case study suggested solutions. Index.