Foreign Direct Investment and Strategic Alliances in Europe (eBook, PDF) - Liu, Hong
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Foreign direct investment (FDI) and strategic alliances are among the most popular modes of international market entry and expansion in major markets by multinationals. This book integrates FDI issues with those of strategic alliances to deliver insights into both areas and provides up-close perspectives on specific segments of the European market. It uses case studies, a wide-ranging survey, and the expertise of authorities in the field to shed light on the when, why, and how of investing and forming alliances in the volatile environment of the European market.

Produktbeschreibung
Foreign direct investment (FDI) and strategic alliances are among the most popular modes of international market entry and expansion in major markets by multinationals. This book integrates FDI issues with those of strategic alliances to deliver insights into both areas and provides up-close perspectives on specific segments of the European market. It uses case studies, a wide-ranging survey, and the expertise of authorities in the field to shed light on the when, why, and how of investing and forming alliances in the volatile environment of the European market.

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