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From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for…mehr
From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job. Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their own designs.
Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.
He currently teaches the Graphic Design BA at the University of Brighton.
Inhaltsangabe
Introduction 1 Purpose and Narrative Containment and Protection Storytelling Form follows Function Industry View Design Activity 2 Identity and Branding Format as Branding Stocks Color Industry View Design Activity 3 Shape and Form Shape and Form Series Book as Sculpture Industry View Design Activity 4 Printed Media Book Formats Imposition and Multiple Stocks Scale Throw-outs and Gatefolds Magazines Posters Industry View Design Activity 5 Digital and Screen-based Media Film and Moving Image Websites Tablets and Mobile Phones Industry View Design Activity 6 Construction Different Types of Fold Types of Binding Print Finishing Industry View Design Activity Glossary Acknowledgements Index
Introduction 1 Purpose and Narrative Containment and Protection Storytelling Form follows Function Industry View Design Activity 2 Identity and Branding Format as Branding Stocks Color Industry View Design Activity 3 Shape and Form Shape and Form Series Book as Sculpture Industry View Design Activity 4 Printed Media Book Formats Imposition and Multiple Stocks Scale Throw-outs and Gatefolds Magazines Posters Industry View Design Activity 5 Digital and Screen-based Media Film and Moving Image Websites Tablets and Mobile Phones Industry View Design Activity 6 Construction Different Types of Fold Types of Binding Print Finishing Industry View Design Activity Glossary Acknowledgements Index
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