Noel Capon, Frank Go

Frameworks for Market Strategy (eBook, PDF)

European Edition

• Format: PDF

Produktbeschreibung

This book helps students understand how to develop and implement a marketing strategy and how to manage the marketing process. The book provides a solid foundation in marketing management, both for future marketers, and for senior executives.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 632
• Erscheinungstermin: 8. Dezember 2016
• Englisch
• ISBN-13: 9781317496762
• Artikelnr.: 47386745

Autorenporträt

Noel Capon is the R.C. Kopf Professor of International Marketing at Columbia Business School, USA. He has published more than 60 articles and book chapters, and more than 30 books in English, Chinese, Russian, and Spanish. He has taught at schools around the world, including in Great Britain, Australia, China, France, and India.



Frank Go is the Bewetour Emeritus Professor of Tourism Marketing at Rotterdam School of Management, Erasmus University, the Netherlands. He serves on the Board of the Service Leadership Institute, and Customer Connection.