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  • Format: ePub

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled

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Produktbeschreibung
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled


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Autorenporträt
Ken Auletta is the author of eleven books, including Greed and Glory on Wall Street, World War 3.0 and Googled. He is a renowned journalist and critic, having written the 'Annals of Communications' column for The New Yorker since 1992.

He lives in Manhattan with his wife and daughter.