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For the first time since it was established 175 years ago, in the middle of the 1848/49 revolution, the Freudenberg family enterprise from the southern German town of Weinheim has had a completely source-based company history compiled. The result is a book that is not just for the Freudenberg family and all Freudenberg's employees, but also for history lovers who would like to read a »business novel« from real life. If a company prospers through all upheavals – starting with the foundation of the German Empire, through World War I, the hyperinflation of the 1920s, the Great Depression, the…mehr

Produktbeschreibung
For the first time since it was established 175 years ago, in the middle of the 1848/49 revolution, the Freudenberg family enterprise from the southern German town of Weinheim has had a completely source-based company history compiled. The result is a book that is not just for the Freudenberg family and all Freudenberg's employees, but also for history lovers who would like to read a »business novel« from real life. If a company prospers through all upheavals – starting with the foundation of the German Empire, through World War I, the hyperinflation of the 1920s, the Great Depression, the Nazi dictatorship, World War II, the foundation of the Federal Republic of Germany, right up to a globalized world with a pandemic and digitalization – and if it defies all menaces, if it remains inventive and socially committed throughout, then that is a really good story. In this book, Carsten Knop describes not just the protagonists, but also how the company reinvents itself time and again and remains successful up to the present day.
Autorenporträt
Carsten Knop ist seit 2020 Herausgeber der Frankfurter Allgemeine Zeitung (F.A.Z.), einer der drei auflagenstärksten überregionalen Tageszeitungen in Deutschland, die für ihre erstklassige Wirtschaftsredaktion bekannt ist. Anfang 2018 bis März 2020 war Carsten Knop Chefredakteur für die digitalen Produkte der F.A.Z. Davor war er Wirtschaftskorrespondent in New York und San Francisco, bevor er wieder zurück in Frankfurt Leiter der Unternehmensberichterstattung und später auch für Wirtschaftsnachrichten zuständig wurde. Werner Plumpe ist Professor für Wirtschaftsgeschichte an der Universität in Frankfurt am Main. Von 2008 bis 2012 war er Vorsitzender des Verbandes der Historiker und Historikerinnen Deutschlands.