Evan Morris

From Altoids to Zima (eBook, ePUB)

The Surprising Stories Behind 125 Famous Brand Names

• Format: ePub

Produktbeschreibung

Ever wondered what the Ms in M&Ms stand for?

If Scotch tape was invented in Scotland?

Why a cereal that contains neither grapes nor nuts is called Grape Nuts?

Who thought Gap was a good name for a clothing store?

From the Adidas we wear to the Volkswagens we drive, the daily lives of Americans are dominated by the manufacturers' trademarks that adorn nearly everything we own. Food, clothes, cars, household furnishings, even cell phones are all chosen by brand name. Yet many of these trademarks and product names pose mysteries.

But not when Evan Morris, creator of the award-winning The Word Detective website, is on the case! In From Altoids to Zima he reveals the fascinating, often wacky stories behind 125 brand names. Organized by product categories -- food and drink; clothing; technology, toys, and assorted bright ideas; cars; and drugs and cosmetics -- the story of each product is told with Morris's trademark wit and humor, complete with sidebars that highlight brand names that have become "genericized" (aspirin); a "What Were They Thinking?" honor roll of strange and often disastrous product names (Edsel); what happens when good brand names go bad (Kool-Aid after the Jonestown mass suicide); and debunked urban legends (the combination of Pop Rocks and soda that was rumored to be lethal).

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Produktdetails

• Verlag: Simon + Schuster LLC
• Seitenzahl: 208
• Erscheinungstermin: 9. November 2004
• Englisch
• ISBN-13: 9780743276474
• Artikelnr.: 37837223

Autorenporträt

Evan Morris MBE is the son of crew member Ronald Morris of Operation Jaywick and was a member of the Special Operations Executive. Evan has written widely on the subject of Policing and Community Safety. Tiger's Revenge is his first book, which is a tribute to his father, the crew and military success of Operation Jaywick.

Inhaltsangabe

Contents
Introduction
Food and Drink
Clothing
Technology, Toys, and Assorted Bright Ideas
Cars
Drugs and Cosmetics
Bibliography
Acknowledgments