M. Rosenbaum

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Party Political Campaigning in Britain since 1945

• Format: PDF

Produktbeschreibung

Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.

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Produktdetails

• Verlag: Palgrave Macmillan UK
• Seitenzahl: 315
• Erscheinungstermin: 27. Juli 2016
• Englisch
• ISBN-13: 9781349253111
• Artikelnr.: 54153239

Inhaltsangabe

List of Tables - Abbreviations - Acknowledgements - Introduction - Advertising - Party Political Broadcasts - Using the Media - Rallies and Conferences - Opinion Research - Personal Image - Party Identity - Campaign Materials and Direct Mail - Local Campaigning - Cross-Campaign Themes - Conclusion - Appendix: General Election Results - Notes - Bibliography - Index