Malin Brannback, Alan Carsrud

Fundamentals for Becoming a Successful Entrepreneur (eBook, ePUB)

From Business Idea to Launch and Management

• Format: ePub

Produktbeschreibung

This is the complete, up-to-date guide to creating a successful new venture. Using real-life examples, it helps you assemble every piece of the puzzle: you, your team, your opportunity, your business concept and revenue model, your resources, and your successful launch, execution, and growth.

The authors illuminate entrepreneurial mindsets, motivation, attitudes, and leadership, and cover the entire process of starting a company, from idea through your first four years of operations. You'll learn how to recognize, define, test, and exploit opportunities; transform ideas into revenue models that earn sustainable value; demonstrate viability to funders; establish a strong ethical and legal foundation for your concept; and build a thriving team to execute on it.

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Produktdetails

• Verlag: Pearson ITP
• Seitenzahl: 288
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 13. November 2015
• Englisch
• ISBN-13: 9780133966947
• Artikelnr.: 44185800

Autorenporträt

Malin Brännback, D.Sc. is Chaired Professor of International Business and Dean at Åbo Akademi University from where she also received her doctoral degree in management science in 1996. She also holds a B.Sc. in pharmacy granted in 1986, also from Åbo Akademi University. After completing her doctoral degree she was appointed Associate Professor in Information systems at University of Turku. In 2000 she was recruited to Turku School of Economics and Business Administration as Professor in Marketing and became the founding head of the Innomarket research group. Innomarket's focus was to support start-up biotechnology companies in their commercialization processes. In 2003 she was appointed Chaired Professor in International Business at Åbo Akademi University. She has served as Vice-Rector of the university as well. Currently she is Docent at the Turku School of Economics where she taught prior to returning to Åbo and she is Docent at the Swedish School of Economics and Business Administration in Helsinki (Hanken). She has been visiting Professor in Entrepreneurship at Stockholm Business School (Stockholm University) since 2012. She has been on the boards of several biotechnology and IT start-up firms. She has held a variety of teaching and research positions in such fields as Information Systems, International Marketing, Strategic Management and Pharmacy.

She has 200 publications in areas such as entrepreneurship, biotechnology, marketing, and knowledge management. She has co-authored seven books with Alan Carsrud which include: Entrepreneurship (2007), Greenwood Publishing; Understanding the Entrepreneurial Mind: Opening the Black Box (2009), Springer Verlag; Understanding Family Businesses: Undiscovered Approaches, Unique Perspectives, and Neglected Topics (2012), Springer Verlag; and Handbook of Research Methods and Applications in Entrepreneurship and Small Businesses (2014), Edward Elgar. In addition, she has published three case books with Alan Carsrud on family business with Springer Verlag. She, Alan, and Niklas Kiviluoto recently published Understanding the Myth of High Growth Firms: The Theory of the Greater Fool (2014), Springer Verlag. She is on the review board of the Journal of Small Business Management. Her current research interests are in entrepreneurial intentionality, entrepreneurial cognition and entrepreneurial growth and performance in technology entrepreneurship, as well as social media use as well as the role of culture and language in business.

Malin resides just outside Åbo (Turku), Finland in the South-west Finnish archipelago with her husband (Patrik), their three children (Anton, Anna, and Axel), and their two dogs. She is an avid and accomplished chef along with her husband. She enjoys any food with lemons and wine (especially Italian). She loves to knit, can throw a mean clay pot on a wheel, and enjoys working in her garden when it is not freezing (yes there are hot summers in Finland). She adores sitting in the sun on Santorini in the summer as well as enjoying a long weekend in Rome with her husband.

Alan L. Carsrud, Ph.D., Ec.D. was reared in his family's Texas and Ohio ranching and farm business. His father was a clinical psychologist and Alan followed initially in his footsteps. He holds a Ph.D. and M.A. in Social Psychology from the University of New Hampshire, a B.A. in Psychology and Sociology from Texas Christian University. He did post-doctoral work in Applied Industrial Psychology at The University of Texas at Austin. He holds an honorary doctorate in micro-economics from Åbo Akademi University in Finland. Today he is Managing Director of Carsrud & Associates, a consulting firm for entrepreneurs and family-own