Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes

Fundamentals of Strategy (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Understand and apply the essential concepts and techniques of strategy

Fundamentals of Strategy, 5th Edition, by Whittington, Regnér, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is complemented by a wide range of illustrations followed by an end-of-chapter case study to consolidate understanding of how the theories apply to real-world scenarios. This book will particularly suit students on short strategy courses and courses focused on strategy analysis.

'The book is easy to follow and easy to understand. It is well structured and covers the relevant issues in strategy. A strength of the book is that it has a lot of practical examples, successfully conveying to students that strategy is of practical relevance.'

- Ingo Kleindienst, Aarhus University

'A great introduction to strategy with great illustrations.'

- Dr Noelia-Sarah Reynolds, University of Essex

About the authors

Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford.

Patrick Regner is Professor of Strategic Management at Stockholm School of Economics.

Duncan Angwin is Dean of Nottingham University Business School.

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management.

Kevan Scholes is Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School.

Pearson, the world's learning company.

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Produktdetails

• Verlag: Pearson ITP
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 18. Dezember 2020
• Englisch
• ISBN-13: 9781292351384
• Artikelnr.: 65607399

Autorenporträt

Richard Whittington is A Professor of Strategic Management at the Said Business School, University of Oxford.

Duncan Angwin is Professor in Strategic Management at Nottingham University Business School.

Patrick Regnér is a Professor of Strategic Management at the Stockholm School of Economics.

Gerry Johnson is an Emeritus Professor of Strategic Management at Lancaster University School of Management.

Kevan Scholes is an Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School.

Inhaltsangabe

Front Matter
1. Introducing Strategy
2. Macro-environment Analysis
3. Industry and Sector Analysis
4. Strategic Capabilities
5. Stakeholders and Culture
6. Business Strategy and Models
7. Corporate Strategy
8. Entrepreneurship and Innovation
9. Strategy in Action
Glossary Index of names General index Publisher's acknowledgements