Adrian Sargeant, Jayne George

Fundraising Management (eBook, PDF)

Analysis, Planning and Practice

• Format: PDF

Produktbeschreibung

Combining scholarly analysis with practical real-life examples, and endorsed by the Chartered Institute of Fundraising and mapped to the Certificate and Diploma in Fundraising, this is the definitive guide to best practice both in the UK and globally.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 526
• Erscheinungstermin: 14. September 2021
• Englisch
• ISBN-13: 9781000426878
• Artikelnr.: 62302312

Autorenporträt

Adrian Sargeant is Co-Director and Professor of Fundraising at the Institute for Sustainable Philanthropy. He was formerly the first Hartsook Chair in Fundraising at what is now the Lilly Family School of Philanthropy at Indiana University. He holds visiting appointments at Avila University and the Australian Centre for Philanthropy and Nonprofit Studies at Queensland University of Technology in Brisbane, Australia.

Jayne George is Fundraising, Marketing and Media Director at the Royal National Lifeboat Institution, UK. She has worked as a fundraiser for 30 years at Save the Children, The Children's Society, RNLI and Guide Dogs. She is a passionate campaigner for causes that are important to her, and is an active voluntary trustee for Weldmar Hospice in Dorset, Make A Wish UK and The Murray Parish Trust.

Inhaltsangabe

1. The History and Development of Fundraising Practice 2. Fundraising
Planning: The Fundraising Audit 3. Marketing Research for Fundraising 4.
Understanding Giving 5. Strategic Planning: The Fundraising Plan
6.Fundraising Reporting 7.Donor Recruitment 8. Making the Case for
Investment 9. Donor Development 10. Major Giving Fundraising 11. Legacies
and In-Memoriam Giving 12. Community Fundraising 13. Corporate Fundraising
14. Trust and Foundation Fundraising 15. Digital Fundraising 16.
Fundraising in Social Media 17. Managing Fundraising Teams 18. Leading
Fundraising Teams 19. Legal and Ethical Aspects of Fundraising Management