Future Directions of Strategic Communication (eBook, PDF)

Redaktion: Nothhaft, Howard; Zerfass, Ansgar; Vercic, Dejan; Werder, Kelly Page

• Format: PDF

Produktbeschreibung

This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. This book was originally published as a special issue of the International Journal of Strategic Communication.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 198
• Erscheinungstermin: 21. Mai 2020
• Englisch
• ISBN-13: 9781000458695
• Artikelnr.: 59482506

Inhaltsangabe

Introduction Part I: The Emergence of a Paradigm 1. Strategic Communication
as an Emerging Interdisciplinary Paradigm 2. Strategic Communication:
Reflections on an Elusive Concept Part II: The Conceptual Foundations of
Strategic Communication 3. Communication Theory: An Underrated Pillar on
Which Strategic Communication Rests 4. Strategic Communication and
Emergence: A Dual Narrative Framework 5. A Multidimensional Network
Approach to Strategic Communication 6. Evolutionary Psychology: A Framework
for Strategic Communication Research Part III: Expanding the Body of
Knowledge 7. Alignment: Explicating a Key Concept in Strategic
Communication 8. Expanding the Scope of Strategic Communication: Towards a
Holistic Understanding of Organizational Complexity 9. Expanding Evaluation
to Progress Strategic Communication: Beyond Message Tracking to Open
Listening Part IV: Future Directions of Strategic Communication 10.
Strategic Communication: Defining the Field and its Contribution to
Research and Practice