David Macfarland

Future Radio Programming Strategies (eBook, ePUB)

Cultivating Listenership in the Digital Age

• Format: ePub

Produktbeschreibung

Broadcasting courses (undergrad); also may appeal to professionals (programmers, station managers, on-air people)

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 288
• Erscheinungstermin: 18. Oktober 2013
• Englisch
• ISBN-13: 9781136686849
• Artikelnr.: 39911861

Autorenporträt

MacFarland, David

Inhaltsangabe

Contents: An Overview of the Book. Part I: Radio's Arena, Attributes, and Audiences. Radio's Arena. Radio's Attributes. What Radio Audiences Want. Part II: Formats, Soundscapes, and Voices. Formats: Developmental History, Audience, Differentiation, and Recent Trends. Format Innovation and Management. The Structure and Appeal of Acoustic Space. Air Personality: The Structure of Spoken Gesture. Part III: Music Programming. Choosing Radio Music
Today. Choosing Radio Music Tomorrow
By "How It Makes You Feel." The Components of a Mood
Evoking Music Progression. Factors in MOST
Mood
Oriented Selection Testing. Factors in MEMO
Mood
Evoking Music Order. Toward MERIT.