Gambling in Everyday Life aims to produce the first cultural study of gambling in everyday life, to develop critical and empirical methods, and to make cultural studies of gambling accessible to an interdisciplinary and transnational readership by applying Nicoll's original concept of 'finopower.'
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"From the poker machines that have colonised our spaces of recreation and solitude to the casinos that are monopolising the prime real estate and waterfronts of our cities and multiplying in remote desert locations, and from the spruikers on television pushing sports betting to the scratch lottery tickets bought at the check-out in the supermarket - gambling is now a thoroughly normalised feature of daily life. The lure to take a punt, have a flutter and make a bet is never far away, whether it's the sweepstakes in the workplace or a game of online poker. This book explores this new landscape, focusing on the all pervasive moments, spaces and products of gambling today. It provides an important cultural study of gambling as a form of play, a technology of power, and as a cultural practice that brings the stakes of winning and losing into more and more aspects of everyday life."-Fiona Allon, Department of Gender and Cultural Studies, University of Sydney. Australia