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A critical examination of the twenty-first century fetishization of professional audio technologies, and how it led to a new social formation: gear cultures. Gear: mixing consoles, outboard effects processors, microphones. These are professional studio recording-related technological objectsthe tools of the recording industryyet their omnipresence in the broader music industries and prosumer markets transcends the entrenched pro audio engineer guild. In Gear: Cultures of Audio and Music Technologies, authors Eliot Bates and Samantha Bennett ask: How does gear become gear? Why is it fetishized? And how is it even relevant in the predominantly digital twenty-first century music technology landscape? This multi-sited, multi-country, multi-platform, and multi-scalar study focuses on gear in the present day. The authors trace the life of gear from its underlying materialities, components, and interfaces through to its manufacturing processes, its staging in sites including trade shows and message fora, and its reception through (gear) canons, heritage, and obdurance. This book implements a meticulous multi-mode methodology drawing upon more than 25 first-hand long-form interviews with audio industry professionalsincluding gear designers, users, and publishersas well as new findings drawn from multi-sited fieldwork, online discourse analysis, and visual ethnography. Gear examines the present-day prevalence of gear and the existence of its surrounding passionate, competitive, and sometimes bizarre gear cultures.
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