Gender and Candidate Communication (eBook, PDF)

VideoStyle, WebStyle, NewStyle
Redaktion: Bystrom, Dianne G.; Kaid, Lynda Lee; Banwart, Mary Christine; Robertson, Terry

• Format: PDF

Produktbeschreibung

A poll as recently as 2000 revealed that a third of the population thinks "there are general characteristics about women that make them less qualified to serve as president." As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. "Gender and Candidate Communication "digs deep into the campaigns of the last decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have been in breaking down these gender stereotypes. Among their findings are that female candidates dress more formally, smile more, act "tougher" when they can, and prefer scare tactics to aggressive attack ads.
"Gender and Candidate" "Communication" also presents the most comprehensive, systematic method yet for identifying and understanding self-presentation strategies on the web. The internet may be the medium of the future, but Bystrom has found that coverage on the web tends to draw even more heavily on old stereotypes. No close observer of campaigns, gender, or the internet will be able to ignore their findings.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 256
• Erscheinungstermin: 1. Januar 2005
• Englisch
• ISBN-13: 9781135939427
• Artikelnr.: 43074451

Autorenporträt

Dianne G. Bystrom, Terry Robertson, Mary Christine Banwart, Lynda Lee Kaid

Inhaltsangabe

Part I: Women, Communication, and Politics 1: Women, Communication, and
Politics: An Introduction 2: VideoStyle, WebStyle, and NewsStyle: A
Framework for Gendered Analysis Part II: Campaign Advertising: Gendered
Messages, Gendered Reactions 3: VideoStyle: Communication Messages through
Campaign Advertising 4: The Interaction of Electoral Status, Political
Party, and VideoStyle 5: Case Study: Videostyles in the 2002 Kansas
Governor's Race 6: Voter Reactions to Candidate VideoStyle Part III:
Candidate Web Sites: Gendered Messages, Reactions, and Applications 7:
WebStyle: Communication Messages through Candidate Web Sites 8: Case Study:
WebStyles in a North Carolina U.S. Senate and Montana Gubernatorial Race 9:
Voter Reactions to Candidate WebStyle Part IV: Media Coverage of
Candidates: Gendered Messages, Gendered Reactions 10: NewsStyle: Media
Coverage of Candidate Presentation 11: Case Study: NewsStyles in the 2000
New York U.S. Senate Campaign 12: Gendered Reactions to Media Coverage Part
V: Gender and Political Communication in Future Campaigns 13: Gendered
Political Campaign Communication: Implications for the Future Notes