"I can highly recommend this excellent new volume to anyone who is trying to teach on generalized convexity/generalized monotonicity in an applied mathematics department or in a professional school. The volume contains proofs and exercises. It also provides sufficient references for those who want to dig deeper as graduate students and as researchers. With dedication and much love the authors have produced a book that is accessible for anyone with a limited background in basic mathematics at the college level. At the same time, it also leads to more sophisticated mathematics for those who spend more time on a particular chapter."
From the Foreword, Siegfried Schaible, University of California, Riverside, USA
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"The optimization of generalized convex functions plays an important role in many applications, especially in economics. The book gives an introduction to the theory and the application of such functions and their use in optimization. ... The book is self-contained and includes many exercises with solutions. I highly recommend this book to researchers and graduate students interested in optimization and their applications." (Walter Alt, Zentralblatt MATH, Vol. 1157, 2009)