Despite extant literature on young consumers and their characteristics, much remains to be done to explore and explain young consumers' behaviour through the lens of generation, particularly with theoretical grounding and practical insights. Young consume
Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.