Rob Laurens

Get Fit for Digital Business (eBook, ePUB)

A Six-Step Workout Plan to Get Your Organisation in Great Shape to Thrive in a Connected Commercial World.

• Format: ePub

Produktbeschreibung

Leaning on two decades of business transformation experience, Rob Laurens describes the difference between just doing digital and being digital. He provides a practical six-step process that any leader can use to accelerate change, seize opportunities and counter the threats that digital technology brings.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 182
• Erscheinungstermin: 8. Februar 2019
• Englisch
• ISBN-13: 9780429868795
• Artikelnr.: 56837350

Autorenporträt

Rob Laurens is a speaker, coach and consultant specialising in digital business. He has held frontline and board roles in several mid-market companies, set up and run a digital agency in London, and led digital transformation across 104 SMEs worldwide as eCommerce Director at a FTSE 100 company.

Inhaltsangabe

ACKNOWLEDGEMENTS
CONTENTS
FORWORD
PART I: INTRODUCTION
The only constant is change
Along came a spider
Social services
Mobilising for a new world
Confronting the challenge of change
What is digital anyway?
Doing versus being
Why versus how
Size matters
Digital transformation?
Survival of the fittest
PART II: THE PROCESS
Six steps to get fit for digital business
Step 1: Owning the moment of truth
Step 2: The fitness assessment
Step 3: Visualisation
Step 4: Warming up
Step 5: The Digital Fitness Roadmap
Step 6: Tracking progress
PART III: THE PROGRAMME
The six components of digital business
Component 1: Mindset
Commit to fit
Disrupt yourself
Get in the zone
Resistance training
Release endorphins
Plan to succeed
Component 2: Core strength
Clarity at the core
Know your audience
Know how they buy
Know the market
Know your purpose
Know your values
Component 3: Skills
Marketing and sales skills
Creative skills
Specialist skills
Inhouse skills
Soft Skills
Talent management skills
Component 4. Power
Power of the cloud
Power tools
The technology tower of power
Power to choose
Power of the team
Power of content
Component 5. Data
Define
Align
Mine
Refine
Cloud nine
Confine
Component 6. Agility
Agile
Speed
Control
Flexibility
Balance
Coordination
PART IV: GET WITH THE PROGRAMME
Time to get in shape
EPILOGUE
REFERENCES AND BIBLIOGRAPHY
INDEX