Ralph L. Keeney

Give Yourself a Nudge (eBook, PDF)

Helping Smart People Make Smarter Personal and Business Decisions

• Format: PDF

Produktbeschreibung

Enhancing your decision-making skills to make smarter decisions is the best way you can purposefully improve your life.

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Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 23. April 2020
• Englisch
• ISBN-13: 9781108805872
• Artikelnr.: 70909528

Autorenporträt

Ralph L. Keeney is Professor Emeritus at the Fuqua School of Business of Duke University, USA. Throughout his career, he has been a professor and consultant on making important decisions for policy makers, businesses, and individuals. He received his Ph.D. from Massachusetts Institute of Technology, is a member of the US National Academy of Engineering, and the author or co-author of several books, including Smart Choices: A Practical Guide to Making Better Decisions (with John S. Hammond and Howard Raiffa, 2015), Value-Focused Thinking: A Path to Creative Decision Making (1992), and Decisions with Multiple Objectives (with Howard Raiffa, Cambridge, 1993).

Inhaltsangabe

1. Nudge yourself to make better decisions; 2. Your decisions and your life; 3. Making value-focused decisions; 4. Defining your decision; 5. Identifying your values; 6. Creating alternatives; 7. Identifying decision opportunities; 8. Obtaining authorization to select alternatives controlled by others; 9. Becoming a value-focused decision-maker; 10. Enhancing the quality of your life; 11. Useful perspectives on decision-making; Appendix. Evaluating alternatives and making a decision.

Rezensionen

'Even though people make hundreds of choices each day, they rarely consider how to improve their decision-making skills. A good place to start is to read Ralph Keeney's new book, which is chock-full of wisdom, stories, and highly practical advice. By the time you finish it, you will have the author whispering in your ear the next time you face a big decision.' Richard H. Thaler, University of Chicago, co-author of Nudge, and winner of the 2017 Nobel Prize in Economic Sciences