Global Alliances in Tourism and Hospitality Management (eBook, ePUB) - Buhalis, Dimitrios; Crotts, John C
52,95 €
52,95 €
inkl. MwSt.
Sofort per Download lieferbar
payback
26 °P sammeln
52,95 €
52,95 €
inkl. MwSt.
Sofort per Download lieferbar

Alle Infos zum eBook verschenken
payback
26 °P sammeln
Als Download kaufen
Geschenk
Als Download kaufen
52,95 €
inkl. MwSt.
Sofort per Download lieferbar
payback
26 °P sammeln
Jetzt verschenken
52,95 €
inkl. MwSt.
Sofort per Download lieferbar

Alle Infos zum eBook verschenken
payback
26 °P sammeln
  • Format: ePub

How can tourism professionals take advantage of all the benefits of international cooperation while minimizing the potentially disastrous risks of failure? Global Alliances in Tourism and Hospitality Management provides empirical research, case studies, and theory to help you make the right decisions about this potentially high-profit strategy. It offers specific, detailed ideas and research on vital topics, including deciding how and when to form alliances, handling multicultural management issues, identifying the basic elements of successful--and not so successful--partnerships, and ensuring…mehr

  • Geräte: eReader
  • mit Kopierschutz
  • eBook Hilfe
  • Größe: 7.62MB
Produktbeschreibung
How can tourism professionals take advantage of all the benefits of international cooperation while minimizing the potentially disastrous risks of failure? Global Alliances in Tourism and Hospitality Management provides empirical research, case studies, and theory to help you make the right decisions about this potentially high-profit strategy. It offers specific, detailed ideas and research on vital topics, including deciding how and when to form alliances, handling multicultural management issues, identifying the basic elements of successful--and not so successful--partnerships, and ensuring cross-agency cooperation. International in scope, this informative guide will help marketers, managers, and other professionals in the hospitality industry to lower company costs, raise profits, and gain strategic advantages in diversified markets.

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.