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Essay from the year 2011 in the subject Business economics - General, grade: 1,0, , course: Global Business Strategy, language: English, abstract: This paper will first outline what the more attractive industries for the base of the pyramid, in order to alleviate their poverty, are. In the next section aspects, which might determine the performance of a corporation in the emerging economies will be examined from a resource‐based point of view. Moreover crucial differences in formal and informal rules between developed and emerging economies from an institutionbased point of view will be illustrated. Finally the argument that aggressively investing in emerging economies is not only economically beneficial but also highly ethical in contradiction to rushing in emerging markets is reckless, will be discussed in depth.